Brightens - Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.
Hydrates and Adds Shine - A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.
Gently Cleanses - Mild ingredients cleanse while retaining moisture and softening the hair.
10.14 oz
How to Use
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.